Many agencies and advertisers request large volumes of linear campaigns, resulting in a high volume of spots across our broadcast portfolio. Building these proposals is often a time‑intensive manual process. Corus objective was to reduce time spent on order creation for specialty campaigns while maintaining efficient packages. 

Instead of manually creating every proposal, sales users leverage Booking Assistant to enter weekly audience or GRP objectives at the station level. Booking Assistant, powered by the AdOpt optimization engine, automatically generates proposals across each individual station. Users remain in full control to review and fine‑tune proposals before sharing them with clients. 

With the rollout of Booking Assistant, which uses the AdOpt optimization engine, Corus saw approximately 50%-time savings in proposal creation, while continuing to deliver efficient, high‑value specialty packages - cutting manual work significantly depending on the size of the request. It has quickly become the sales team’s most‑used feature.