AdOpt is the ad server for linear inventory from Vidispine. Three pillars of functionality ensure the best possible placement of ad in order to increase revenue generation and also customer satisfaction.

Optimization: A decision engine manages spots automatically within the inventory. Based on user-defined rules, AdOpt optimizes placement to reach the objectives of the linear TV suborders.

Spot Management: An intuitive and flexible user interface that will allow users to manage spots within the inventory.

A.I. driven Forecast and Posting: Award winning audience forecasting and the proof of performance.

Publishers and advertisers can define objectives such as "fill unsold inventory" (plotting), "maximize revenue" or "rating points", and can set and adjust flexible parameters for rights or business rules.