AdTraffic is a comprehensive traffic management solution designed for broadcasters to control, optimize, and reconcile commercial airtime. It streamlines the entire workflow—from inventory management and spot placement to log preparation and reconciliation.

AdTraffic automates routine tasks, conflict resolution, spot optimization and ensures compliance with regulations. It provides powerful tools for manual adjustments, giving broadcasters full authority over their sold spots and inventory. The result: higher efficiency, fewer errors, and maximized revenue from every available slot.

AdTraffic integrates seamlessly with scheduling systems (like Avatega), order management platforms (like AdStore), and optimization engines (like AdOpt), enabling real-time data exchange and synchronization across various business divisions and processes. Its modular architecture supports flexible workflows, allowing users to intervene manually when needed for last-minute changes or strategic adjustments. The solution enforces compliance with legislative rules and contractual obligations, ensuring accurate placement and timing of commercial events and providing all invoice-ready data to billing systems.