Our customer’s key objective was clear: move from a 100% manual workflow to an almost fully automated spot booking process. With AdOpt, that transformation is now in place. AdOpt bridges the automation gap with its highly configurable optimization engine. 

Key outcomes of the collaboration includes:

• Transition from fully manual scheduling to near-complete automation 🚀

• Continuous optimization to ensure the respective campaign goals are achieved ⚙️

• Automated re-optimization if any change appears 🚫

• Balance horizontal- and vertical distribution of spot bookings and GRPs⏱️

• Automated consideration of legal-, customer-, campaign- or inventory specific booking rules🌍 

The result is a more efficient, reliable, and highly scalable spot scheduling. Manual efforts where drastically reduced while increasing accuracy and operational efficiency. 

AdOpt has transformed the spot scheduling process into an highly automated workflow while at the same time improving campaign quality.

Key benefits include:

• Over 70% reduction in manual work 📉

• Better spot distribution across the inventory📊

• More GRP-balanced campaigns for advertisers and agencies 🎯

• Ongoing KPI monitoring to drive continuous improvement 🔄

AdOpt makes scheduling more efficient, accurate, and effective. Fast! Automated! Smart!