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Annika KimpelAug 28, 2025 8:19:07 PM2 min read

Vidispine and Ad Signal team up to tackle media duplication at scale

At Vidispine, we’re always looking for smart, scalable ways to simplify complex media workflows. That’s why we’re happy to announce our partnership with Ad Signal, the team behind Match—an award-winning content fingerprinting and deduplication solution. Together, we’re bringing a powerful new integration to the VidiNet ecosystem that’s set to transform how media organizations manage their archives and AI pipelines.
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Tackling duplication at the source

Media libraries are expanding at an unprecedented pace, and with that growth comes a familiar problem: duplicate content. Slightly different edits, various resolutions, alternative codecs... they all add up to bloated archives, higher costs, and overburdened systems.

By embedding Ad Signal’s Match technology directly into VidiNet, we’re giving users a much-needed solution to this problem. Match can identify and deduplicate media assets across all those variations—without compromising quality or control. Whether at ingest or deep in the archive, you can now spot redundant content, reduce your storage footprint, and streamline what you send to AI engines.

Real results: Save space, time, and emissions

What does this actually mean for your team?

  • Up to 60% reduction in storage costs

  • Up to 75% savings on AI processing

  • Fewer emissions, better alignment with ESG goals

This isn’t just about efficiency—it’s also about sustainability. Less storage and fewer AI cycles mean a smaller carbon footprint. The media industry is under increasing pressure to operate more sustainably, and this integration helps turn that ambition into action.

 

Integrated frame-level analysis for smarter media management

One of the standout features of Match is its Comparison UI, which delivers frame-accurate visual insights. Within VidiNet, you can explore visual and audio similarities, drill down into content differences, and make data-driven decisions—all without switching tools. Media teams can access these insights via the MediaPortal UI or directly through the API, giving full flexibility based on how you work.

Our integration goes even further by registering assets in VidiFlow, enabling seamless navigation between related content. With just a few clicks, you can explore visual matches, see where differences occur, and jump straight into detailed views in Ad Signal’s interface.

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Built for scale. Designed for change.

At Vidispine, our modular, cloud-native portfolio is built for flexible integrations so bringing Match into the fold was a natural step. This partnership reflects our shared commitment with Ad Signal to push the boundaries of what's possible in media management.

This is more than a simple add-on—it’s a core enhancement to how you manage, process, and future-proof your content library.

Meet us at IBC 2025

Want to see the integration in action? Join us at IBC 2025 in Amsterdam:

  • Vidispine – Hall 7, booth 7.A15

  • Ad Signal – Hall 6, booth 6.C28b

Come by for a live demo, connect with the team, and discover how to upgrade your archive and AI workflows.

With Ad Signal and Vidispine, media organisations finally have the tools to manage content with more intelligence, less waste, and total confidence. Let’s build smarter, leaner, and greener media workflows—together.

 

 

 

 

 
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Annika Kimpel
Annika Kimpel joined Vidispine in 2022. In her role as Partner Manager, she maintains contact with our existing partners, builds new partnerships to complement our portfolio, and supports our marketing and sales departments.
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