As an editor, you want to be editing, not worrying about which storage bucket the piece of content you want is in, whether it’s in the right format, whether you’re editing the right project or even if you need to go into the office to do edit.  Editors want to focus on editing, and that’s what production asset management (PAM) enables. 

The production side of a media supply chain presents a number of challenges when the amount of assets and versions grows. How do we ingest the media assets? Where are these assets stored? Which version of media assets are we working on? how do we attach the necessary logging metadata data to the media? How do we connect the cloud proxies with the source material?

Production Asset Management system (PAM)  is designed for managing production workflows and keeping track of who’s working with each asset, and how they are working with it. Production asset management systems are often used in production workflows where the assets are continuously changing, and you need a systematic way to catalog the files you frequently need to edit and keep multiple versions of.