Content is key in a market where viewers choose from a vast variety of offerings - when, where, and what they consume. Avatega acts as a central place for all kinds of contents, media brands, and resulting products from which a variety of metadata such as genre, staff or target audience can be managed and controlled. 

With the continuous emergence of new types of content usage, intellectual property rights are getting more complex. Avatega provides a flexible concept to define these rights along several dimensions such as distribution platform or GEO restrictions, in addition to being able to easily add new dimensions. This functionality allows defining a variety of usages for the same content or brand in a fast and simplified manner.

Avatega’s scheduling functions support the entire workflow from long-term planning through to the refining processes including secondary events and promotional content to transmission ready schedules. Scheduling transactions have direct access to the legal definitions and planning restrictions. As a Cross-Media Scheduling system Avatega can replace an existing linear scheduling system and incorporate on-demand and catch-up scheduling. 

Clear workflows help to foster collaboration, communication, and accountability. The system offers workflow support and transparent content/rights tracking through all processes: from acquisition through license administration, programme planning, material management and content distribution. It also comes with the added benefit of supporting individual workflows (e.g., for contract approval) which can be designed by an administrator in a graphical tool.  

Business insight is key to taking the right decisions on the commissioning and the usage of rights. Different user groups require a different level of information with reporting skills varying between users. In order to cater to this, Avatega provides the functionality to prepare predefined dashboards for the regular business user and offers an extensive toolset for super users to do in-depth on-demand analysis.